02
Meet the Team
42++ years of combined experience in
marketing, branding, video and web design
Kong Sheng
Executive Producer
12 years in film making, creative direction and post-production
Everything Kong Sheng touches turns into gold. His technical expertise, honed partly in his early years in a production company and sharpened through his hands-on leadership in a wide spectrum of projects, has been a key driver in the development of this business. KS may not be the most chatty person, but when he speaks, it’s usually with a bucket of wisdom. Oh, he can even sleep standing - now beat that.
Shuen
Creative Lead
9 years in public relations, brand management and digital communications
Shuen was last in a communications role with a global chocolate manufacturing firm. An intuitive communications professional with an obsession for creative ideation, strategy and copywriting, she's adept in developing strong angles in storytelling, as well as collaborating with fellow creatives to bring ideas from the brainstorm to the billboard. In her free time, Shu likes watching 4k scenic relaxation videos.
Jun De
Business Development
Manager
9 years in business development, product marketing, growth hacking
With marketing roles in global tech brands like foodpanda and Circles.Life as well as experience in business development for agencies; Junde has sat on both sides of the table and knows exactly "what the client wants". In his free time, JD can be found designing branding concepts and plotting his route to a hipster coffee place for his next inspiration.
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Hui Shang
Senior Designer
7 years in marketing comms and design
Hui Shang is a hotshot creative in the world of design. She’s one of those talents we watch over our shoulders to make sure you don’t poach - because once you understand her prowess, you’ll essentially covet.
Having survived a rigorous tertiary education in architecture while dipping her hands in graphic design and illustration on the side, you can say that she’s made out of solid stuff.
Her unique design ‘upbringing’ explains her perfectionistic disposition and her ability to fly across mediums. When not creating, you can find Shangs out admiring fancy architectural feats or tending to the nursery of greens in her room.
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Gabriel
Associate Multimedia Designer
5 years in marketing comms and design
We found a gem in Gabriel. Throw him anything and he says “ok”. Nothing fazes him. Whatever the brief, he’ll figure it out. Trained formally in Communication Design, Gabriel wasted no time in gaining experience; dabbling in graphic design, digital illustration and visual storytelling.
When not buried under the demands of the team, Gabriel can be found decorating his room with emotive art inspired by tattoo parlours or bulking up in the gym so no one bullies the team.